The Dark Side of Overnight Success
Most people have a strong desire to be successful. Many times, however, we do not know exactly what success means or how to pursue it. This introduces much of the confusion and frustration we experience in life. This is why, as a business mentor, a major part of my job is to help people figure out who they are, what they want and how to achieve it. This assists them in shaping a clear notion of success and facilitates their pursuit thereof.
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The Right Hand of Business IT World
Marketing that gets your business to stand out from the crowd Creating leads for your business through strong, clear marketing messaging and media In a fast-paced digital world, your marketing can get left behind and buried below those that are at the top of the game. Don’t fall to the bottom of the pile. Get…
How to Create Your Own Viral Moments
With the advent of social media and the rise in popularity of websites like YouTube, viral videos quickly began to pop up. From Charlie bit my finger to Dave after the dentist, short, funny videos were getting a lot of views in a short amount of time. Even though a lot has changed with viral videos since 2010, they…
How to Write a Business Plan For Any Business
A good business plan guides you through each stage of starting and managing your business. You’ll use your business plan as a roadmap for how to structure, run, and grow your new business. It’s a way to think through the key elements of your business.
Business plans can help you get funding or bring on new business partners. Investors want to feel confident they’ll see a return on their investment. Your business plan is the tool you’ll use to convince people that working with you — or investing in your company — is a smart choice.
Seeing the Customer Journey More Clearly
Everything can be taken from a man but one thing: the last of the human freedoms to choose one’s attitude in any given set of circumstances, to choose one’s own way. Viktor E. Frankl, Man’s Search for Meaning Understanding the minds of customers can be challenging. You think you have accounted for their wants and…
The Signs of a Highly Giftable Product
An information board study compared product data acquisition and choice in gift versus personal use scenarios. No difference in shopping behaviour was found when the gift was for a close friend. When the gift was for a “friend’s wedding” less effort was devoted to the gift buying than to the personal use buying.
How to Write Product Descriptions that Sell
In this article 1. Know who your target audience is 2. Focus on the product benefits 3. Tell the full story 4. Use natural language and tone 5. Use power words that sell 6. Make it easy to scan 7. Optimize for search engines 8. Use good images Create (and test) your own product description…
Facebook Ads for Beginners
Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips Discover great Facebook Ads tips to help you get started on your road to Facebook advertising success, from setup to creative to tracking. As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads….
How to Scale Beyond Stagnant Sales
How to Scale Beyond Stagnant Sales As you start your eCommerce business, it keeps growing quarter after quarter, year after year until you may arrive at a growth plateau. Most eCommerce businesses at some stage hit a plateau. Growth plateau is to reach a level of sales on your eCommerce store with no growth;…
21 Creative Instagram Story Ideas
Instagram Stories are a fun way to engage your followers and share content that doesn’t take hours to make. But while you can use it to share unedited, in-the-moment photos and videos, it can soon get boring for your audience. If you want to keep your followers engaged using Instagram Stories, you also need to plan…
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